Thursday, June 7, 2012

Water and Purity

Perhaps the most important feature or aspect of water—when it comes to defining its quality or benefit to those consuming it—is purity.

It is so important, in fact, that a majority of the water that people see in bottles on their grocery store shelves or gas stations has been purified. Meaning they have taken a source of water and then processed out the “impurities” or solids from the water. This is critical in understanding the difference between spring water and purified water. Spring water comes directly from the ground and is bottled without any purification process.

The key, is in finding a spring water that has purity levels similar to purified water, but without the additional processing or dependence upon municipal water from treatment facilities as the primary source.

Jordan went looking for this water, and he found it in the North Georgia Mountains.

Supreme Mountain Spring Water

Spring water has character. It is shaped by the path it runs and the rocks it flows over and around. No two springs yield the same water. Water doesn’t just sustain life, it is alive. Jordan had a very specific “type” of spring water he was looking for. As water flows through the ground and comes in contact with rock formations, one of two things can happen. Either it will pick up inorganic minerals from that rock or it won’t. What Jordan was looking for, what he indeed tested for, was the amount of inorganic minerals that were naturally occurring in spring water.

This is a simple test, known as a test for Total Dissolved Solids (TDS), which measures the milligrams per liter of inorganic materials in the water. The lower the number the lower the amount of inorganic minerals. It’s that simple. For instance, a sample of seven leading brands of bottled water found in grocery stores and health food stores, shows TDS ranging between 18 on the low end and 247 on the high end.

To be clear, many of these brands undergo a “purification” process. What Jordan was searching for was spring water that had a naturally low TDS. Jordan wanted a spring where he could take the water from the ground and send it directly to the bottle, with no process needed to “purify” the water. Simply put, he wanted water straight out of the ground that he would be willing to drink himself.

This begs a natural question. Why do you want water that is naturally low in inorganic minerals?

Jordan believes there are two distinct reasons you should be drinking water with low TDS. The first deals with the purpose of water, the second with the inorganic minerals that come along with water that is high in TDS.

You can only live days without water, but do you know why? Water has two primary functions in the body, both of them dealing with transportation. Water carries nutrients to the cells and it carries waste out of the body. Everyone knows the chemical makeup of water—H2O. Your body requires two parts hydrogen and one part oxygen, in the form of water, to accomplish these tasks. What it doesn’t need in order to carry out its transportation duties are inorganic minerals. The higher the amount of inorganic minerals the less actual H2O is in your water!

TDS TESTING

We tested Reign Supreme Mountain Spring Water against seven of the most popular bottle water brands in health food and grocery stores and restaurants. As you can see Reign’s purity reigns supreme.


* TDS either measured directly with same equipment at consistent temperatures or pulled from company’s website/label

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